Deep Atlantic Salmon in 38 stores in Iceland

We proudly announce that Deep Atlantic will supply Hagar's stores in Iceland with premium salmon products, either as fillets or further processed, from December 2022 and onwards.
Starting out in our own backyard makes us immensely proud. Supporting and being supported by its community is an honor and the most gratifying reward any company can hope to achieve. Hagar is a leading retailer in the Icelandic market and operates 38 stores, owning two of the country’s largest grocery retailers (Hagkaup and Bónus). Hagar is a pioneer in environmental and sustainability issues in Iceland. Hagar actively strives to reduce food waste, power consumption and packaging material and to optimize the value chain and sourcing of food products to comply with environmental standards.